Monday, January 23, 2012

Pay-Per-Call Affiliate Marketing

Many people have not heard of Pay-Per-Call before. This is because Pay-Per-Call is a relatively new form of affiliate marketing. Pay-Per-Call uses ads with a phone number to get customers on the phone with advertisers. Affiliates get paid for every call they drive to the advertiser. Their calls are tracked so they will get paid for the length of the phone call.

 Pay-Per-Call has many advantages over other forms of affiliate marketing.
- Higher conversion rates
- You don't need to have a website
- Not much competition
- Do not have to sell anything
- You do not even need a phone

Right now Pay-Per-Call is where affiliate marketing was 8 years ago and it will only continue to grow. One big advantage is higher conversion rates. While Pay-Per-Click conversion rates are only about 2-3 percent, Pay-Per-Click conversion rate are anywhere from 25-50 percent. There is a good opportunity to make money through this new form of advertising.

What is affiliate marketing?

Affiliate marketing is a way to make money online. You do not need a website to make money on the internet but if you do you can make a lot more money. Affiliate marketing consists of you the publisher whose job is to promote a product or service and the advertiser. A publisher earns commissions when someone clicks on their ad or follows a link from their site to the advertisers site. This benefits both the advertiser and publisher. The advertiser gets traffic to their site and the publisher earns a commission.

There are different types of advertisements that a publisher can promote. There are sign ups where a user signs up for a trial offer or other promotion. There is email submits where the user only submits their email address. Another is where a user has to purchase something from an online store or something like health insurance. The email submit will pay the  publisher a lot less than a offer where the user has to purchase something.

How does all this work? Conversions are tracked through the publishers link with tracking code which allows the advertiser to track where the conversion take place. Commissions can be a set price per offer or a percentage of a sale. That is the basics of affiliate marketing.